Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Among the most influential manner homes on the earth. Its world results wasn't built through traditional promoting or mainstream trends, but via a Daring philosophy: obstacle the norm, split conventions, and let originality speak louder than popularity. This unconventional solution grew to become the inspiration for CDG’s globally enlargement.
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CDG obtained international consideration by presenting outfits that rejected common Suggestions of magnificence. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the curiosity of worldwide fashion editors and customers early within the eighties.
This world visibility strengthened the CDG Hoodie name and attracted faithful prospects from each and every corner of the whole world.
The 1995 "Sleep" assortment consisted of striped pajamas "bearing prints of identification quantities and marks of army boot prints".[thirty] Contemporaneous media protection juxtaposed photos of the collection with illustrations or photos taken at Auschwitz focus camp, and the controversy acquired Intercontinental protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and set up as a firm in 1973. The manufacturer's identify was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", especially from the line "Comme les garçons et les filles de mon âge" ("just like the boys and girls my age").
The 2006 autumn/Winter season collection dealt with the notion with the persona,[fifteen] the alternative Comme Des Garcons ways to current a single's self to the globe. Fusing customized menswear with feminine aspects for example corsets and flower printed gown fabrics, Persona was Yet another collection that combined the feminine with the masculine.
CDG developed a powerful distribution system by positioning its solutions in prime luxury shops like Dover Road Market place, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the brand usage of elite buyers globally although preserving its artistic integrity.
In 2017, the corporation introduced a fresh fragrance, Concrete, and marked its launch during the US that has a dinner curated via the artist and chef, Laila Gohar.
Each individual keep was developed as an inventive Area, maximizing CDG Hoodie's popularity for innovation and featuring buyers an immersive retail encounter.
While using the rise of internet shopping, CDG expanded its reach by featuring collections by means of Formal and partnered e-commerce platforms. Social media and trend communities helped spread the model’s id, creating items like the Engage in Coronary heart tees and Converse sneakers viral worldwide.
The CDG x Converse Chuck Taylor grew to become One of the more recognized sneaker collaborations on the earth, assisting CDG achieve world-wide mainstream visibility when staying correct to its edgy creativeness.
Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical shows, normally more like art installations than fashion exhibits earned throughout the world media coverage, reinforcing the model's status for groundbreaking creative imagination.
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The corporation also provides a line of agendered fragrances, the vast majority of which might be unconventional on the earth of perfume and aligned Together with the variations of its garments.[six]